Sales & Marketing

Sales and Marketing people need information and systems for customers to select and buy products. But also intelligent planning requires information to identify customer demand and to insure product availability. These people rely on shipment and distribution, purchasing, procurement, and manufacturing.

Each Function within a specific company can be optimized to increase overall company performance. BUT supply chain improvements require a blending of activities. Inside AND then Outside collaboration and that requires knowledge for three kinds of people:

Those being asked to comply with the standards who need to know what they are.
Those using standards who want to leverage them with best practices for improvements.
Those solving problems who need to know what standards and best practices apply.

Information is presented in context divided into:

Background to help with general understanding
Topics including:
- Solutions – Understanding the problem and implementation
- Foundation – Referencing standards and technology
- Resources – for further knowledge

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