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RFID Bar Code Implementation and ROI Supply Chain Management Supply Chain Applications and Standards

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The Faculty: Russell Brooke

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Russell Brooke, now a Senior Consultant with High Performance Concepts, was previously with Coca-Cola Company. He is exceptionally well-equipped to deal with the topic of RFID since his career has required him to understand the practical application of a variety of AIDC technologies, including bar codes and RFID. His job, on a corporate and international level, has been to recommend where and when a particular technology can be successfully applied. What’s more, he has had to explain the technology, the application and the business case for its use to non-technical business executives.

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