Russell
Brooke, now a Senior Consultant with High Performance Concepts, was previously
with Coca-Cola Company. He is exceptionally well-equipped to deal with the topic
of RFID since his career has required him to understand the practical application of a
variety of AIDC technologies, including bar codes and RFID. His job, on a
corporate and international level, has been to recommend where and when a
particular technology can be successfully applied. What’s more, he has had to
explain the technology, the application and the business case for its use to
non-technical business executives.
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