Sales & Marketing
Sales and
Marketing people need information and systems to enable
customers to select and buy products. They must use Content
including Field Naming, Mobile Codes, Video, Photos and
descriptions to drive sales and product development included
in the guidelines. They may also need to know about the
transitional information used to move products thought the
supply chain.
The Amazon Effect - A number of BSA members have
recognized Amazon as strong competitor. How big is it
really? Will they have stores? What is the mystery? This 13
minute video provides a great overview of the company and
what make it “tick.” Jim Tompkins,
Tompkins International provides a high energy yet easy
to understand presentation.
QR Code 101: What is it, How is it used? Why should I care?
YouTube presentation - General background and getting
started information about applications involving QR code, 2D
bar code technology. Explains the Concept◦ How Did We Get
where we are? General history, brief overview of the
technology, applications – Problems mobile codes solve,
Implementation concerns including tricks and traps along
with considerations for Best Practices
Content That Connects Consumers to Products: QR Codes and
Other Mobile Engagement Tools
YouTube presentation - Getting started overview telling
about various technologies that use mobile computing to
connect consumers to content. Presentation Jumps off form QR
code to other different technologies Near Field
Communication (NFC), Image Recognition, Digital
Watermarking, Augmented Reality - Parrish Gust-
RR
Donnelley
How to Create GREAT Ad Copy: Flyers, Catalogs, eMail, Web
Site
YouTube presentation Great primer, checklists, for creating
general copy, Flyers, Catalogs, eMail, Web Site, including
tricks and traps along with considerations for Best
Practices -
Mike Metchikoff- OPMA Inc.
How to Create GREAT Photographic Images
Today's
environment it is becoming increasingly difficult to connect
with the product user. When looking at a web page we need to
think about “What it doesn’t say.”
This presentation provides insight into content
management as it relates to images and photographs. Overview
and place to get started for those who need to use images to
enhance consumer content in web site catalogs. Standards -
Photography and Images - Provided by
Incomar and
Midwest
Resource Group - Key take-a-ways
1. Leave with more questions than answers – make you want to
learn more
2. Plan and budget for all your new Rich Content
3. Enhanced Images is about communicating to your audience
and results in increased sales
4. Takes time – 3 different ways to save – hi, med, low,
crop, ping, = process
5. Understand syndication, internet, print
Standard Item Record
This overview document provides a link into the BSA
transaction related standards. The product identification
number that is found in the bar code is used to access
different data files in a variety of computer systems.
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